Role

UX/UI designer

Deliverables

Home page design
Check out flow redesign
Invision prototype

Tools

Sketch
Asana
InVision
Google Docs
Pen and paper

Improving a curated shopping experience

Fawn is an e-commerce app that gives users the ability to find curated products and discover new events in their area. Fawn's CEO is passionate about giving an online presence to local businesses while creating a seamless shopping experience for customers. The goal of this project was to give users the ability to find products quickly and address user pain points in order to increase retention and maintain more repeat customers. 

Challenge

Fawn needed help growing and retaining a user base by eliminating pain points and streamlining the checkout process. In addition, we needed to simplify how users discovered new products and events in their geographical proximity in order to increase retention.

Take a look at the home feed redesign. I will explain the process and design decisions in a future case study. 

Approach

I joined the Fawn design team to analyze user research and determine the main points of that were leading to low user retention. Our team held a design studio workshop to generate ideas and conducted a card sorting exercise with a potential user group. Once we presented our findings to the founder we were able to narrow down our design scope to focus on the homepage feed and the check out flow. 

My focus within this project included:

• Design studio workshop
• Facilitate a card sorting exercise
• Ideation and iteration: Lo-fi, Mid-fi
• High fidelity design focusing on the check out flow
• Prototype validation